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'More than just a festival.' Springfield event hopes to bring exposure to Indian culture

Claire Grant
Springfield State Journal- Register

It鈥檚 an Indian cultural celebration of spring and love which has been celebrated since the fourth century, so the , a local nonprofit based on women volunteers, is sharing the love for a second year with Springfield with bigger plans than ever.聽

鈥淭his is the biggest color play outside in many, many years,鈥 Asian Indian Women鈥檚 Organization President Dr. Richa Pandey said. 鈥淲e got emails in 2023 asking if we were going to have this event again 鈥 we鈥檙e a pretty small organization so we have limited resources, so we chose to do this every other year.鈥

The second-ever Color Me Holi 5K Run/Walk is scheduled to take place April 27 at the Washington Park on South Grand Avenue West. The 5K run starts at 10 a.m. 鈥 meaning lace up those shoes early and wear something that wouldn鈥檛 be ruined getting smeared in color.

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According to AIWO secretary Purnima Brahma, who took part in planning the event, the Holi festival will look a little different this year, including Senator Doris Turner who will be present at the award ceremony.

Richa Pandey, left, throws colored powder onto Pavi Shetty in celebration of Holi, the Indian festival of colors at Washington Park on Saturday April 23, 2022. The second-ever Color Me Holi 5K Run/Walk is scheduled to take place April 27, 2024.

The Asian Indian Women鈥檚 Organization has partnered with three organizations new to the event: the Springfield YMCA who will provide pre-run activities such as face painting and hair chalk, the Springfield area art council with crafting and coloring stations and Ketki Arya real estate.聽

This year鈥檚 fundraiser will focus on , a Springfield-based volunteer organization which donates shoes to children led by sisters-in-law Karen and Tonya Voepel.

Since 2003 the organization has provided over 20,000 pairs of shoes primarily to District 186 and 117 in Jacksonville, Ill. Providing "shoe closets," children have the choice to pick out their pair of shoes they鈥檒l love.

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Previously, Color me Holi partnered with Girls on the Run in 2022 and raised $17,000. Dr. Pandey hopes to do the same for Share the Spirit, as the event increases in size. Pre-sign up for the run is $30 and $35 for day-of tickets; go toward Share the Spirit.

In 2022, 78 runners took part in the colorful dash; this year however, over 200 people have already signed up for the run with a cause.

While Holi festivals tend to be uncommon in mid-range cities, Dr. Pandey believes they are important.

鈥淲e鈥檙e going to have a little henna station and we鈥檝e already bought a bunch of little tools,鈥 Dr. Pandey said. 鈥淲e're going to have actual henna drawn onto people鈥檚 hands and I鈥檓 really excited about that part. It is something that is really unique and cool and not a lot of people know about that 鈥 it鈥檚 more than just a festival, it鈥檚 an exposure to Indian culture.鈥

While events like Color Me Holi run are currently every other year, the organization's larger "India Night" fundraiser has supported Illinois charities annually while incorporating the Asian-Indian community with the greater Springfield area.

Claire Grant writes about business, growth and development and other news topics for the State Journal-Register. She can be reached at CLGrant@gannett.com; and on X (Formerly known as Twitter): @Claire_Granted